Attitude towards personalized newsletters in the food segment in Germany 2013, by age
This statistic shows the results of a survey concerning the attitude of online shoppers towards personalized newsletters from companies in the food industry in Germany in 2013, broken down by age group. While only 17 percent of German internet shoppers aged 65 years and older could picture themselves subscribing to a regular e-mail service with individual content, younger consumers were more open to the idea. Roughly one third of respondents aged between 30 and 39 stated that they would subscribe to personalized newsletters.