Spain OOH advertising exposure by age 2022

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In 2022, the percentage of people in Spain between the ages of 20 and 24 who saw outdoor advertising was approximately 86.5 percent, while for those over 74 years of age the penetration rate was 57.7 percent.

Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group

Characteristic	Penetration rate
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Release date

2023

More information

Region

Spain

Survey time period

2022

Number of respondents

29,790*

Age group

14 years and older

Special properties

among people who saw ads during the last week

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* 25,315 personal “face to face” interviews + 4,475 online interviews.
- 1st wave 2022.
From January 12 to March 15, 2022: 8,454 “face to face” interviews + 1,503 online interviews.
- 2nd wave 2022:
From March 30 to June 7, 2022: 8,391 “face to face” interviews + 1,472 online interviews.
- 3rd wave 2022:
From September 5 to November 6, 2022: 8,470 “face to face” interviews + 1,500 online interviews.

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Spanish

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