Advertising spending change in Italy 2020-2022, by medium
Cinema advertising spending was projected to increase 43.3 percent in Italy in 2022, continuing its double-digit rebound following its 84 percent drop two years prior. Digital - the least affected medium by the downturn experienced in 2020 - was projected to increase 4.5 percent in 2022, while newspapers and magazines were the only media that presented negative growth in 2020, 2021, and 2022.