Molson Coors Brewing Company sales in Canada 2013-2019
Molson Coors Brewing Company origins
The company was formed in 2005 through a merger between Molson of Canada and Coors of the United States. The company has since further expanded with an additional merger with SABMiller. Since then, Molson Coors has become one of the largest brewers worldwide based on production volume.
The Canadian beer market
Sales of beer have steadily increased in recent years to reach around 9.2 billion Canadian dollars in the 2018 fiscal year. Canadian products made up over 80 percent of sales in that year, clearly showing Canadian consumers’ preference for domestically-produced over imported beer. According to a recent survey, over 70 percent of Canadians agreed that Canadian beer is the world’s best beer.