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This statistic shows the share of private label and brand label types of ready meals British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought ready meals were asked to indicate which type they bought most regularly. Of respondents, 28 percent chose a standard or premium named brand while the majority at 71 percent tended to buy some form of own label product.
Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012*
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Food and Drink Innovation Network. (March 13, 2013). Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012* [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network. "Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012*." Chart. March 13, 2013. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network. (2013). Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012*. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network. "Private and Brand Share of Ready Meals Chosen Most Regularly by Shoppers in Great Britain in December 2012*." Statista, Statista Inc., 13 Mar 2013, https://www.statista.com/statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network, Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012* Statista, https://www.statista.com/statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/ (last visited May 19, 2024)
Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012* [Graph], Food and Drink Innovation Network, March 13, 2013. [Online]. Available: https://www.statista.com/statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/