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This statistic shows the results of a survey, asking consumers which supermarkets' own-labels brands make them feel savvy in the United Kingdom (UK). Discount supermarket chains Aldi and Lidl ranked highest, with 41 percent of respondents reporting to feel savvy when they buy Aldi or Lidl own-label brands.
Which supermarkets own-label brands make you feel savvy?
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Marketing Week. (June 18, 2014). Which supermarkets own-label brands make you feel savvy? [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/322136/supermarket-own-labels-that-make-consumers-feel-savvy-united-kingdom-uk/
Marketing Week. "Which supermarkets own-label brands make you feel savvy?." Chart. June 18, 2014. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/322136/supermarket-own-labels-that-make-consumers-feel-savvy-united-kingdom-uk/
Marketing Week. (2014). Which supermarkets own-label brands make you feel savvy?. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/322136/supermarket-own-labels-that-make-consumers-feel-savvy-united-kingdom-uk/
Marketing Week. "Which Supermarkets Own-label Brands Make You Feel Savvy?." Statista, Statista Inc., 18 Jun 2014, https://www.statista.com/statistics/322136/supermarket-own-labels-that-make-consumers-feel-savvy-united-kingdom-uk/
Marketing Week, Which supermarkets own-label brands make you feel savvy? Statista, https://www.statista.com/statistics/322136/supermarket-own-labels-that-make-consumers-feel-savvy-united-kingdom-uk/ (last visited May 10, 2024)
Which supermarkets own-label brands make you feel savvy? [Graph], Marketing Week, June 18, 2014. [Online]. Available: https://www.statista.com/statistics/322136/supermarket-own-labels-that-make-consumers-feel-savvy-united-kingdom-uk/