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Out of the 30 European countries presented in the data set, Turkey was the fastest growing digital advertising market, reporting an annual growth rate of 93.3 percent in 2022. Croatia and Czechia followed with 20.3 percent and 20.2 percent, respectively. On average, the expenditure in the 30 countries grew by 9.8 percent.
Change in digital advertising spending in Europe in 2022, by country
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Other statistics that may interest you Digital advertising in Europe
Overview
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Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
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- Premium Statistic Search ad spend in Europe 2013-2022
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Social media
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- Premium Statistic Social media ad spend in Europe 2016-2022
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- Premium Statistic Salaries of social media marketers in Europe 2023
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Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
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Further related statistics
15
- Yandex Video Network ad growth in Russia and CIS 2020, by industry
- Digital ad spend in Finland 2022, by format
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Average monthly online ad spend of healthcare domains in the U.S. 2019
- Digital advertising expenditure in Poland 2010-2015, by medium
- Average CPC of dental advertising in the U.S. 2019, by state
- Digital share of ad spend in France 2019-2023
- Print and online ad spend share in the U.S and Canada in 2019, by industry
- Online advertising expenditure in China Q1-Q4 2012, by industry
- Online advertising spending in Hungary 2021, by sector
- Outdoor advertising spending change in South Africa 2008-2015
- Hispanic advertising: change in spending 2015, by medium
- Television advertising growth rate in Poland 2012-2024
- Zinc emissions in the United Kingdom (UK) 1990-2016
Further Content: You might find this interesting as well
Statistics
- Yandex Video Network ad growth in Russia and CIS 2020, by industry
- Digital ad spend in Finland 2022, by format
- Distribution of online ad spending in Central and Eastern Europe 2018, by format
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Average monthly online ad spend of healthcare domains in the U.S. 2019
- Digital advertising expenditure in Poland 2010-2015, by medium
- Average CPC of dental advertising in the U.S. 2019, by state
- Digital share of ad spend in France 2019-2023
- Print and online ad spend share in the U.S and Canada in 2019, by industry
- Online advertising expenditure in China Q1-Q4 2012, by industry
- Online advertising spending in Hungary 2021, by sector
- Outdoor advertising spending change in South Africa 2008-2015
- Hispanic advertising: change in spending 2015, by medium
- Television advertising growth rate in Poland 2012-2024
- Zinc emissions in the United Kingdom (UK) 1990-2016
IAB Europe. (May 31, 2023). Change in digital advertising spending in Europe in 2022, by country [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in digital advertising spending in Europe in 2022, by country." Chart. May 31, 2023. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. (2023). Change in digital advertising spending in Europe in 2022, by country. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2022, by Country." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe, Change in digital advertising spending in Europe in 2022, by country Statista, https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/ (last visited May 08, 2024)
Change in digital advertising spending in Europe in 2022, by country [Graph], IAB Europe, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/