Effectiveness of various mobile marketing tactics in Australia 2012

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The statistic presents effectiveness or various mobile marketing tactics, as perceived by marketers in Australia in 2012. During the survey, a total of 98 percent of respondents described mobile-optimised websites as either very effective or effective.

How effective are the following mobile marketing tactics?

Characteristic	Very effective	Effective	Not effective
Mobile-optimised website	51%	47%	2%
M-commerce	37%	63%	0%
MMS campaigns	33%	52%	15%
In-app ads	32%	52%	16%
QR codes	29%	66%	6%
SMS campaigns	29%	59%	12%
E-mail marketing optimized for mobile	28%	65%	7%
Custom apps	26%	51%	23%
Mobile tickets or barcodes	25%	63%	13%
Location-based mobile services	24%	72%	4%

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Release date

December 2012

More information

Region

Australia

Survey time period

2012

Special properties

Marketers

Supplementary notes

The source does not provide a number of respondent or a more exact date of survey.
The source does not provide information regarding percentage points exceeding 100 percent.

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