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Size of influencer marketing India 2022-2026

Published by
Tanushree Basuroy,
May 10, 2024

In 2023, the size of influencer marketing in India figured over 18 billion Indian rupees. It was expected to grow by 25 percent in 2024, with the trend continuing until 2026. Influencer marketing has increasingly gained momentum in India over the past few years.

Size of the influencer marketing segment in India from 2022 to 2023, with estimates until 2026 (in billion Indian rupees)

© Statista 2024
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Release date

April 2024

Region

India

Survey time period

2022 to 2023

Supplementary notes

*Estimate

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of May 2024.

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