Change in pay TV subscription numbers worldwide 2022-2028, by country
Global pay TV subscription trends are shifting, with emerging markets like Indonesia leading the global pay TV subscription growth ranking, with a substantial five million customer increase between 2022 and 2028. Nigeria and Pakistan followed closely behind, indicating a growing demand for traditional pay TV services in these regions. Conversely, established markets like China and the United States witnessed a significant decline in subscriptions, highlighting a consumer preference for alternative viewing options like streaming services.