Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowIn 2023, retinol was the most popular skincare trend on TikTok, based on the highest number of hashtag views. That year, the retinoid hashtag attracted over 4.8 billion views. This was followed by glass skin, which garnered 2.6 billion hashtag views, and niacinamide with 2.3 billion views.
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