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Streaming services' advertising CPM in the U.S. 2022-2023

Published by
Michele Majidi,
Mar 25, 2024
It was estimated that the average cost-per-mille (CPM) rates of Netflix and Disney+ in the United States amounted to a respective 47.05 and 46.64 U.S. dollars in the fourth quarter of 2023. This marked a decrease of both streaming platforms' CPM from when they launched their ad-supported tiers one year earlier.

Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)

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Release date

October 2023

Region

United States

Survey time period

Q4 2022 to Q4 2023

Supplementary notes

* Forecast.

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Statistics on " Streaming services advertising in the United States "

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Overview

6

Video streaming

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Audio streaming

6

Consumer insights

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Topics

Advertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising industry in IndiaAdvertising in Brazil
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