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Consumers who regularly consume meat substitutes in the U.S. 2023, by generation

Published by
Nils-Gerrit Wunsch,
Feb 13, 2024

Regular consumption of meat substitutes is more common among younger Americans than among older generations. About 17 percent of millennials stated during four of survey waves that they ate meat substitutes regularly.

Share of consumers who regularly consume meat substitutes in the United States in 2023, by generation

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Release date

January 2024

Region

United States

Survey time period

January 2023 to December 2023

Number of respondents

60,267 respondents

Age group

18-64 years

Special properties

The results are an aggregation of four surveys carried out during the stated time period.

Supplementary notes

The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"

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