APAC: convincing factors for buying smart speakers by country 2023

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According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 73 percent of the respondents in the Philippines stated that a reduction in price or an improvement in smart speaker affordability would convince them to buy the product. In comparison, 41 percent of the respondents in South Korea said that a reduction in price or better affordability would persuade them to buy smart speakers.

Leading factors that would convince consumers to purchase smart speakers in the Asia-Pacific region in 2023, by country or territory

Characteristic	If the price is reduced or they become more affordable.	If I purchase a smart home appliance*	If I purchase a compatible smartphone or home appliance**	If the home WiFi connection available in my area improves	Other
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Release date

January 2024

More information

Region

Asia, APAC

Survey time period

December 7 to 31, 2023

Age group

16 years and older

Supplementary notes

Original question: “What would convince you to buy smart speakers? Choose up to two answers. (for those who do not own smart speakers)”

* e.g. smart TVs, smart lights, smart heating or air-conditioning system
** includes responses for "If my smartphone or appliances brand comes up with a smart speaker"

Number of respondents:
China: 839
Hong Kong: 1,669
Indonesia: 6,476
India: 12,725
South Korea: 3,562
Malaysia: 6,549
Philippines: 6,929
Singapore: 3,378
Thailand: 10,458
Taiwan: 6,812
Vietnam: 1,403

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