Alcoholic brand loyalty by segment U.S. 2023

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In a survey conducted in the United States in 2023, beer was the alcoholic beverages segment with the highest brand loyalty. Fifty-one percent of those who had purchased beer in the last month were loyal to a brand compared to just 41 percent of wine consumers.

Brand loyalty of alcoholic beverages in the United States in 2023, by segment

Characteristic	Share of respondents
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Release date

July 2023

More information

Region

United States

Survey time period

September 2023

Number of respondents

Age group

21-65 years

Special properties

Top 2 on 5 point loyalty scale

Supplementary notes

This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?"
* Base beer: 662
Base wine: 458
Base spirits: 558

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