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Share of people who thought that a PR post on social media was suspicious Japan 2023

Published by Statista Research Department, Sep 27, 2023

According to a survey conducted in Japan in June 2023, 87 percent of the respondents had felt that a promotional posting of an influencer, entertainer, or aggregate account was suspicious. Almost two-thirds of the respondents stated to have thought so several times.

Share of people who ever thought that a promotional posting on social media was suspicious in Japan as of June 2023

Characteristic	Share of respondents
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Release date

July 2023

More information

Region

Japan

Survey time period

June 14, 2023

Number of respondents

1,000*

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.

Survey question: "Did you ever feel that the content of a PR posting was suspicious?"

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