Japan: share of people who bought something after seeing a PR post by age 2023

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According to a survey conducted in Japan in June 2023, around half of the respondents aged 15 to 39 years old had purchased a product or service after seeing a promotional posting on social media. Among those in their thirties, 12 percent stated to have done so more than five times, which was a higher share than among other age groups.

Share of people who purchased something after seeing a promotional posting on social media in Japan as of June 2023, by age group

Characteristic	More than five times	A few (2 to 4) times	Once	Never
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

July 2023

More information

Region

Japan

Survey time period

June 14, 2023

Number of respondents

1,000*

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.

Survey question: "Did you ever purchase something after seeing a PR posting of an influencer, entertainer, or aggregate account?"

Sample size of age groups:
15 to 19 years: n=200
20 to 29 years: n=200
30 to 39 years: n=200
40 to 49 years: n=200
50 to 59 years: n=200

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