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Social commerce revenue in Italy 2018-2027, by platform

Published by
Stephanie Chevalier,
Jun 23, 2023
In 2023, YouTube ranked as the leading social media platform for purchases in Italy, generating almost two-thirds of all social commerce revenues in this country. Forecasts suggest that although other social networks will experience revenue growth in the coming years, the video platform will maintain its dominance in the market.

Social commerce revenue in Italy from 2018 to 2027, by platform (in million U.S. dollars)

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Release date

May 2023

Region

Italy

Special properties

all figures are estimates

Supplementary notes

Figures have been rounded.

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Statistics on " Social commerce "

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Overview

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Popular platforms

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Discovery and influence

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Shopping behavior

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Topics

Social commerce in EuropeSocial commerce in the United StatesSocial commerceSocial media usage in Western EuropeDigital shopping behavior in Europe
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