Chile: top-of-mind brands on TikTok

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In 2022, one out of 10 TikTok users surveyed in Chile said Nike was the first brand to come to mind in the context of that social media platform. Adidas and Coca-Cola followed, mentioned by 7.8 and 7.3 percent of respondents, respectively. According to an estimate, over 6.6 million people used TikTok in Chile in 2023.

Top-of-mind brands on TikTok according to users in Chile in 2022

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

Chile

Survey time period

2022

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among people who used TikTok and Instagram daily

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "If we talk about TikTok and I quickly ask you to think of a brand, what is the first one that comes to your mind?"

Zara, YouTube, Toyota, Open English, Mac, Chanel, Nivea, H&M, Gucci, WOM, Reebok, Rappi, Lider, Jordan, Facebook, Avon, Aliexpress, Android, Bang, BTS, Bufu, CeraVe, Columbia, Orange Crush, Dior, Eucerin, HBO, Jumbo, Makita, Mercedes Benz, Nintendo, NYX, Paris, Shopee, Tesla, TikTok, TVN, Vans, D&D, Spotify, Sony, Shein, Puma, Pepsi, Netflix, L’Oreal, Instagram, Apple, and Fanta were each mentioned by less than two percent of respondents.

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