Global: expectations towards companies due to inflation 2022

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According to a consumer demand survey conducted by Capgemini Research Institute in late 2022, approximately seven in 10 consumers around the world expected companies to provide more discounts to help them purchase essential items to help them during the cost-of-living crisis. About two-thirds of shoppers also expected enterprises to forfeit any excess profits for the benefit of society. For more Capgemini insights, click here.

Expectations of consumers towards companies during the cost-of-living crisis worldwide in 2022

Characteristic	Share of respondents
To provide more discounts to help me purchase essential items (e.g., food, medicine, fuel, apparel, utilities)	70%
To provide bigger discounts to loyal customers	69%
To accept lower prices for the products my family and I require (e.g., essential items like food, medicine, fuel, apparel, utilities)	67%
To forfeit excess profits for the benefit of society	65%
To use technology to lower prices (e.g., replacing staffed check-out counters with self-service payment areas to lower overheads)	56%
To reduce prices of non-essential items that improve standards of living (e.g., toys, books, electronics)	56%
To work with banks/financial institutions to provide credit to customers	50%

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Release date

January 2023

More information

Region

Worldwide

Survey time period

October and November 2022

Number of respondents

11,300*

Age group

18 years and older

Supplementary notes

* across 11 countries in North America, Europe, and Asia Pacific.

Respondents were asked whether they agreed with the below statements: "During this difficult economic environment, I expect companies..."

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