Brazil: main messenger app users by political orientation 2023

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According to a 2023 survey, around 37 percent of Brazil's leading messenger app users leaned toward a Right-wing political position. Besides being used by more than 96 percent of the country's population, WhatsApp reflected the general political orientation of the app's users in the country. Discord, iMessage and Snapchat users were the ones with most respondents leaning towards a left-wing orientation, while 38 percent of Telegram and also Snapchat users had a right-wing leaning.

Distribution of leading messenger app users in Brazil as of August 2023, by political position

Characteristic	Left	Center	Right	Prefer not to answer
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-	-	-	-	-
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Release date

September 2023

More information

Region

Brazil

Survey time period

January to August 2023

Number of respondents

1,713 respondents

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

Recode based on ’’Many people use the terms ’left’ and ’right’ when they want to describe political views. Where would you place yourself on a scale from left to right?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick. Base for each app:

* Users of messaging apps (total) n=1,713
Discord users n=294
Facebook Messenger users n=833
Google Chat users n=254
iMessage users n=119
Snapchat users n=179
Telegram users n=657
WhatsApp users n=1,611

** The data for Snapchat users was obtained via Statista's Social Media Brand Report instead of the Messenger's brand report for this statistic.

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