Eau de toilette and cologne use of men by frequency Germany 2021

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In 2021, 3.53 million men in Germany used eau de toilette or eau de cologne every day. A further 7.19 million men used such products several times a week.

The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

Number of men using eau de toilette and eau de cologne in Germany from 2019 to 2021, by frequency (in millions)

Characteristic	2019	2020	2021
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-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
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Release date

November 2021

More information

Region

Germany

Survey time period

2019 to 2021

Age group

14 years and older

Special properties

German-speaking population; men

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people

Figures refer to the following studies:
2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on methodology can be found here and in the report.

Figures were rounded for better understanding of the statistic.

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