APAC: intention to splurge by country and age 2022

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According to a survey from March 2022, 85 percent of the Millennials in India had intentions to treat themselves by spending more in 2022. Consumers in India had the highest share of respondents across all generations planning to splurge in 2022, while respondents in Japan had the lowest rates.

Intention to splurge in the Asia-Pacific region in 2022, by selected country and generation

Characteristic	Gen Z	Millenials	Gen X	Baby boomers
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

June 2022

More information

Region

Asia, APAC

Survey time period

March 2022

Number of respondents

6,350 respondents

Supplementary notes

*Data from before 2022 lockdowns.

Original question: "With regard to products and services you will spend money on, do you plan to splurge/treat yourself in 2022? For example, are there categories of products or services you have spent less on over the last year and a half that you feel you will spend more on in the next 3 months?"

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