Colombia ad effectiveness 2022

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During a 2022 survey, it was found that internet users from Colombia generally found advertising useful. As many as 94 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.

Usefulness of advertising according to internet users from Colombia as of March 2022

Characteristic	Share of respondents
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Release date

May 2022

More information

Region

Colombia

Survey time period

March 2022

Number of respondents

4,260*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Colombia accounted for 14.3 percent of this number.
Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"
Percentage points missing to 100 percent are probably due to rounding.

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