Japan: e-commerce platforms for daily necessities 2024

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Amazon was the most popular e-commerce platform for buying daily necessities in Japan as revealed in a survey conducted in February 2024. Around 49.4 percent of respondents named Amazon their preferred platform to buy daily necessities, with the domestic rival Rakuten following closely behind in second place.

Most popular e-commerce websites and applications for daily necessities in Japan as of February 2024

Characteristic	Share of respondents
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Release date

April 2024

More information

Region

Japan

Survey time period

February 14 to 19, 2024

Number of respondents

3,000 respondents

Age group

20-79 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which websites and applications do you usually use to shop online? - Daily necessities."
Daily necessities include household detergents, soap, hygiene products, and disinfectants among others.

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