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Leading product types purchased online among Gen Z SEA 2022, by country

Leading product types purchased online among generation Z in Southeast Asia in 2022, by selected country

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Release date

March 2022

Region

Asia

Survey time period

February 2022

Number of respondents

2,347 respondents

Age group

16-25 years

Supplementary notes

Original question: "Which of these do you regularly purchase online?"

Number of respondents:
Singapore: n=489
Thailand: n=468
Malaysia: n=466
Philippines: n=455
Vietnam: n=469

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