Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowIn the fourth quarter of 2023, the most popular household and personal care brands among men in the United States were Kleenex, Dawn, and Ziploc, with 77 and 78 percent of male respondents stating they liked them. Windex and Elmer's followed both with a percentage of 75 percent. In the same quarter, the most popular household and personal care brand among women was Ziploc.
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