Busiest holiday sales days in the U.S. 2022

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Black Friday led the way for most popular sales days in 2022, with over half of American shoppers intending to purchase a present on this day. The fewest respondents of the same year planned to buy a gift on Green Monday, although this sales day has seen the biggest proportional increase in popularity from 2020, rising from seven to 16 percent. Several sales days are expected to see decreased popularity in 2022.

Sales days on which shoppers in the United States buy holiday presents from 2020 to 2022

Characteristic	2020	2021	2022
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Release date

October 2022

More information

Region

United States

Survey time period

September 2022

Number of respondents

1,234 respondents

Age group

18-66

Special properties

shoppers and Klarna customers

Citation formats

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