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In 2021, YouTube had the best ad viewability among the studied channels in Poland. The platform's viewers interacted with ads for 94 percent of the time, whereas six percent of YouTube ad was not watched.
Share of advertising time that is not watched by consumers in Poland in 2021, by channel
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WirtualneMedia. (July 17, 2021). Share of advertising time that is not watched by consumers in Poland in 2021, by channel [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. "Share of advertising time that is not watched by consumers in Poland in 2021, by channel." Chart. July 17, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. (2021). Share of advertising time that is not watched by consumers in Poland in 2021, by channel. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. "Share of Advertising Time That Is Not Watched by Consumers in Poland in 2021, by Channel." Statista, Statista Inc., 17 Jul 2021, https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia, Share of advertising time that is not watched by consumers in Poland in 2021, by channel Statista, https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/ (last visited May 13, 2024)
Share of advertising time that is not watched by consumers in Poland in 2021, by channel [Graph], WirtualneMedia, July 17, 2021. [Online]. Available: https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/