Digital investment trend in India 2020
In a survey conducted in 2020 among 66 Indian enterprises, about 70 percent of respondents said they would increase digital spending by up to 30 percent. Among which, retail and CPG had the highest share of respondents with plan to increase spending on digital investments. The most popular areas of digital investments were touchless or automated operations, prediction, recommendation, and real-time insight, and frontend and backend integration.