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As of March 2021, videos featured on YouTube channels with over one million subscribers made up roughly 21 percent of the top search page results on the platform. This entails that content featured on channels with more subscribers is more likely to rank among the first results users see when using specific keywords on the platform. Videos from YouTube channels that count between 10 thousand and one million subscribers made up 21.5 percent of the triggered top search results.
Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers
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Semrush. (August 2, 2021). Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush. "Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers." Chart. August 2, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush. (2021). Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush. "Distribution of Leading Search Results on Youtube as of March 2021, by Number of Channel Subscribers." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/
Semrush, Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers Statista, https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/ (last visited May 13, 2024)
Distribution of leading search results on YouTube as of March 2021, by number of channel subscribers [Graph], Semrush, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1256102/youtubecom-top-search-results-distribution-by-number-of-subscribers/