Number of RTB transfers of European consumer data 2021, by country
Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers such as Google, Microsoft, or Verizon. Online consumers from the United Kingdom had their data transferred to the companies and on to their clients 462 times per person per day in 2021. The source additionally states that the system transferred data of Europeans 197 billion times a day that year.
