South Korea: mobile phone purchase information channels 2020

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In 2020, around 31 percent of respondents to a survey in South Korea regarding mobile phone purchases answered that they gained information through a store visit. While the role of recommendations in informing customers has decreased over the years, the influence of online marketing methods have increased during the same period.

Mobile phone purchase information channels in South Korea from 2015 to 2020

Characteristic	Store visit	Online research	Recommendation	Review websites	TV advertisements	Internet advertisements	Manufacturer's online channels
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Release date

January 2021

More information

Region

South Korea

Survey time period

2015 to 2020

Number of respondents

6,851 respondents*

Age group

14-64 years

Special properties

those that purchased a mobile phone in the past six months for each year

Method of interview

Online panel

Supplementary notes

*9,513 respondents in 2015, 8,926 respondents in 2016, 8,007 respondents in 2017, 7,198 respondents in 2018, 7,074 respondents in 2019.

Original question: "Where did you obtain the information you used to make a decision for your purchase? Please check all that apply."

Manufacturer's online channels refer to a company's social media, website, newsletters, etc.

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