Preference towards tailored TV ads in the U.S. 2020
During a 2020 survey carried out in the United States, 46.9 percent of respondents aged 18 to 34 stated that they would prefer that the TV ads they saw be tailored to their interests and preferences; the same was true was for 41.7 percent of respondents aged 35 to 54 and 33 percent aged 55 or older.