Group buying usage changes during COVID in Hong Kong, Macao, and Taiwan 2020
A survey conducted in 2020 suggested that there was a 26 percent increase in usage of group buying for online shopping among shoppers in Hong Kong, and to a lesser extent in Taiwan and Macao. On the other hand, a fairly considerable number of respondents across all three markets stated that they had no experience with shopping via group buys, accounting for 23 percent in Hong Kong, 34 percent in Macao, and 23 percent in Taiwan.