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Leading female influencers in Brazil 2022

Published by
J. G. Navarro,
Nov 1, 2023
During a 2022 survey, 96 percent of responding internet users from Brazil stated they knew Juliana Paes, a model and an actress, known i.a. for her role in the Brazilian telenovela "Gabriela." The series was broadcast in numerous countries across Latin America as well as in some countries in Europe.

Best-known female celebrities/influencers in Brazil as of May 2022

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Release date

June 2022

Region

Brazil

Survey time period

May 2 to 10, 2022

Number of respondents

2,000 respondents

Age group

16 years and older

Special properties

among online population

Method of interview

Online survey

Supplementary notes

Original question: "Das celebridades / influenciadores abaixo, quais você conhece? Por favor, selecione todas que você conhece."

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Overview

6

Platforms

6

Brands

8

Strategies

7

Influencers

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Audiences

5

Spotlight: TikTok audience

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Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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