Methods used to drive virtual event registrations by B2B marketers worldwide 2020
During a May 2020 survey carried out among B2B marketers, respondents were asked how they drive registrations to their virtual events. Website was the most cited channel used for this purpose, named by 80 percent of responding marketers. E-mail and social media followed on the list. Sales was the least used method of attracting participants according to the survey results.
