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Rakuten Insight on online travel agencies usage in Malaysia conducted in June 2023, 75 percent of the respondents who purchased tickets or services using online travel agencies (OTAs) stated that they used an OTA because of the convenience. Apart from convenience, Malaysian respondents used OTAs for the discounts and special offers.
According to a survey by Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023
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Rakuten Insight. (August 2, 2023). Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023 [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight. "Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023." Chart. August 2, 2023. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight. (2023). Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight. "Reasons for Using Online Travel Agencies (Otas) for Purchasing Travel Tickets or Services in Malaysia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/
Rakuten Insight, Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023 Statista, https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/ (last visited May 10, 2024)
Reasons for using online travel agencies (OTAs) for purchasing travel tickets or services in Malaysia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200919/malaysia-reasons-to-use-online-agencies-for-travel-tickets-services/