Number of fashion health clubs in Japan 2015-2023
In 2023, there were 654 so-called fashion health clubs operating in the Japanese sex industry. Fashion health is a Japanese pseudo-anglicism describing massage parlors offering sexual services that stop short of actual intercourse.
While prostitution is officially illegal in Japan, the domestic adult entertainment industry took advantage of legal loopholes to work around this ban. Businesses falling under the category of adult entertainment include, among others, adult-only bathhouses, strip clubs, love hotels, call-girl services, as well as video- and phone-based services.