China: average holiday season per capita budget by channel 2021

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In 2020/2021 holiday season, which starts from November 1 all the way through the end of February when the Chinese New Year is celebrated, the average value of per capita budget in China is predicted to decrease to 6,718 yuan euros for offline spending, and increase to 4,861 yuan for online spending. According to Statista forecast, online share of per capita budget during the holiday season is to reach 42 percent.

Average value of holiday season per capita budget in China from 2017/2018 to 2020/2021, by channel (in yuan)

Characteristic	Offline budget	Online budget
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

November 2020

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Region

China

Survey time period

2017/2018 to 2020/2021

Supplementary notes

* Forecast. Statista forecasts are based on figures provided by the source(s). The reference period is November 1 until February 28 (accounts for Lunar new year).

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