Share of e-shoppers who made a purchase on Black Friday in France 2017-2019
The announcement of containment has already launched the battle of Back Friday purchases and Christmas gifts earlier than previous editions in France. Online sales in 2020 are already at high standards, following government announcements. The 2020 edition of Black Friday could far surpass the 2019 edition, which had the highest number of online purchases. Black Friday has become the prime shopping time of the year for online shoppers and continues to attract new cyber shoppers: in 2017, 23 percent of online shoppers made a purchase during Black Week compared to 31 percent in 2019, an increase of 34 percent in two years