What Russians buy on Black Friday 2020

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Apparel and household appliances were the two most purchased product categories during Black Friday discounts in Russia over both observed periods. In 2020, even more increased demand was expected for such items, when compared to 2019.

What goods or services are you planning to buy on Black Friday?

Characteristic	2019	2020
Apparel	21%	26%
Electronics or household appliances	18%	25%
Gadgets	20%	15%
Footwear	6%	7%
Cosmetics	3%	5%
Furniture	5%	2%
Baby products	5%	2%
Household goods	3%	2%
Food	4%	1%
Other**	14%	15%
Difficult to say/have not decided yet	14%	20%

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Release date

November 2020

More information

Region

Russia

Survey time period

October 26 to November 5, 2020*

Number of respondents

400 respondents

Age group

18 years and older

Special properties

Economically active population who is considering to purchase something on Black Friday

Supplementary notes

* Survey characteristics refer to the latest survey.
The survey was conducted in all federal districts of Russia, in 211 localities.
** Such as musical ticket, equipment for repairs, Smart TV, online trainings, software licenses, accessories, etc.

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