Most popular K-beauty YouTubers 2023, by subscription
PONY Syndrome was the most popular beauty YouTuber in South Korea as of July 2023, with around 5.96 million subscribers. PONY used to be a beauty blogger and was the makeup artist of CL from the girl group 2NE1. All following channels had a large gap in their YouTube follower count. YouTubers are uploading videos about tutorials or reviews related to cosmetics or beauty care.