Japan: awareness of social media

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According to a survey conducted in November 2020, almost 65 percent respondents in Japan had registered with a social networking service (SNS). The survey showed that close to 98 percent of the respondents were to varying degrees aware of social media.

Awareness of social media among people in Japan as of November 2020

Characteristic	Share of respondents
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Release date

December 2020

More information

Region

Japan

Survey time period

November 1 to 5, 2020

Number of respondents

10,239 respondents

Age group

10-79 years*

Method of interview

Online survey

Supplementary notes

*The survey had a high share of respondents aged between 30 to 79 years old, while the younger age cohorts had a smaller sample share. Usually younger age groups tend to have a higher share of social media users.

Original question: "Do you know about SNS (social networking services)? Have you registered with one?"

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