Russia: social media shoppers share by platform 2019

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As of 2019, VKontakte was the most employed social media platform in Russia for shopping online, with 65 percent of e-shoppers having bought something via that network over the past 12 months. A significant increase in the shoppers' share has been observed for Instagram from one period to another.

Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform

Characteristic	2018	2019
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Release date

March 2020

More information

Region

Russia

Survey time period

September 2018 to September 2019

Number of respondents

Around 5,000 respondents*

Age group

16-55 years

Special properties

Online shoppers who placed at least one order online over the last 12 months

Method of interview

Online survey

Supplementary notes

* The source specified that the study is being conducted every September since 2013. The respondents were distributed in the same way as the general population: taking into account the structure of internet users by gender, age, FD and city size. Data from Gfk panel and an online survey were used.

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