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In 2020, 88 percent of Black Americans stated that they expected brands to speak out publicly on systemic racism and racial injustice. This figure was 52 percent for White Americans.
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race
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Statistics
Edelman. (June 7, 2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman. "Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race." Chart. June 7, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman. (2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman. "Share of Consumers Who Expect Brands to Take a Stand on Racial Injustice in The United States in 2020, by Race." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman, Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race Statista, https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/ (last visited May 21, 2024)
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/