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In Italy, messaging apps were the most used apps among users following brands or influencers. A survey from 2019 revealed that 71 percent of the audience purchasing products advertised by influencers used video apps like YouTube pretty regularly.
Mobile apps used by the influencers' audience in Italy in 2019, by category
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Statistics
Ipsos. (June 5, 2020). Mobile apps used by the influencers' audience in Italy in 2019, by category [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos. "Mobile apps used by the influencers' audience in Italy in 2019, by category." Chart. June 5, 2020. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos. (2020). Mobile apps used by the influencers' audience in Italy in 2019, by category. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos. "Mobile Apps Used by The Influencers' Audience in Italy in 2019, by Category." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos, Mobile apps used by the influencers' audience in Italy in 2019, by category Statista, https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/ (last visited May 09, 2024)
Mobile apps used by the influencers' audience in Italy in 2019, by category [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/