New podcast listeners and diversity U.S. 2019

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According to a study conducted between January and August 2019, 65 percent of new podcast listeners were female, compared to 49 percent of those who had been listening to podcasts for a year or more. Meanwhile, 30 percent of new listeners were non-white, almost double the share of long-time podcast fans.

Diversity among new podcast listeners in the United States as of August 2019

Characteristic	Podcast listeners for over a year	New podcast listeners
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Release date

October 2019

More information

Region

United States

Survey time period

January to August 2019

Number of respondents

77,923*

Age group

13 years and older

Special properties

survey responses gathered via company's customer database

Supplementary notes

*The sample size for respondents who had been listening to podcasts for less than one year, classed a new podcast consumers, was 11,826. For consumers who had been listening to podcasts for a year or more, the sample size was 66,097.

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