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As of 2019, a combined 68 percent of current internet users in the United Kingdom (UK) did not feel comfortable with targeted advertisements. Only three percent said they were very comfortable with targeted advertisements.
Comfort with targeted advertisements in the United Kingdom (UK) in 2019
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Oxford Internet Institute, & Social Science Research Network. (February 18, 2020). Comfort with targeted advertisements in the United Kingdom (UK) in 2019 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, und Social Science Research Network. "Comfort with targeted advertisements in the United Kingdom (UK) in 2019." Chart. February 18, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, Social Science Research Network. (2020). Comfort with targeted advertisements in the United Kingdom (UK) in 2019. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, and Social Science Research Network. "Comfort with Targeted Advertisements in The United Kingdom (Uk) in 2019." Statista, Statista Inc., 18 Feb 2020, https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute & Social Science Research Network, Comfort with targeted advertisements in the United Kingdom (UK) in 2019 Statista, https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/ (last visited May 21, 2024)
Comfort with targeted advertisements in the United Kingdom (UK) in 2019 [Graph], Oxford Internet Institute, & Social Science Research Network, February 18, 2020. [Online]. Available: https://www.statista.com/statistics/1111554/comfort-with-targeted-advertisements-uk/