Poland: leading media groups 2022

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Publicis Media (Starcom, Zenith, Spark Foundry) was ranked as the leading media group in Poland in February 2022 with a quali-score of 53. GroupM was next, with a score of 34, followed by Havas Media Group.

Leading media groups in Poland in February 2022

Characteristic	Quali-score*
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Release date

March 2022

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Region

Poland

Survey time period

February 25, 2022

Supplementary notes

* The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).

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